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☆ Youthforia: ‘Shark Tank’ Makeup brand faces backlash over shade compared to ‘black face paint’
▼ + stars: | 2024-05-02 | by ( Kaila Nichols | ) edition.cnn.com time to read: +7 min

In her series, “The Darkest Shade,” George reviews the darkest shade in a brand’s lineup to see if it could match her complexion. The darkest Youthforia shade, she claimed, was lighter than what was advertised online and didn’t match her skin tone. In March, the beauty brand added 10 new shades to its “Date Night” collection, many for darker complexions. “Which side of my face is the black face paint or the Youthforia foundation?” she asked in a Tiktok video posted April 30. Last week, Youthforia replied to a comment about the brand’s darkest shade by resharing the video from March.

Persons: Youthforia, Golloria George, TikTok, ” George, Fiona Co Chan, Mark Cuban, George, Chan, “, —, ”, ” Karen Chambers, Rhianna’s, influencers, ” Chambers, IMAN Cosmetics, Posner, Chambers, you’ve, we’re, We’ve, It’s Organizations: CNN, Hourglass Locations: Texas, ”

☆ A 'Shark Tank' beauty brand was criticized for lacking deep foundation shades. It tried to fix it and made it worse.
▼ + stars: | 2024-05-01 | by ( Amanda Krause | ) www.businessinsider.com time to read: +5 min

So, when Youthforia launched 10 new makeup shades in March, George gave the new darkest option — shade 600 — a chance. Widespread beauty backlashFollowing George's video, beauty fans and creators across the internet have criticized Youthforia and its attempt to make its foundation range more inclusive. George posted another TikTok video on Wednesday, which she captioned: "It's biologically impossible to be PURE black. Shade 600 seems to have no undertone, but it looks like they had more of a red undertone. Specifically, Rihanna's Fenty Beauty changed the game with its massive foundation range — it now boasts 51 shades — and the foundation from Halsey's brand About Face has become a new favorite.

Persons: —, Golloria George, influencer, Fiona, Chan, George, Youthforia, Mark Cuban, Jackie Aina, Javon Ford, George's, didn't Organizations: Service, Business Locations: The California

Within days, millions of TikTok videos using music from Universal artists went mute, and since then guessing which side would blink first has become a media-business parlor game. Backing this up, one study found that TikTok users reported experiencing higher levels of flow than Instagram users. Corey Basch, who analyzed 100 popular TikTok videos with the hashtag mentalhealth for a 2022 study, emerged concerned about the looping effect of the algorithm. Cerave Sales increased by more than 60 percent in 2020 after skin care became a lockdown pastime and TikTok users discovered the drugstore mainstay. Cat Crack Catnip It briefly sold out in 2021 after TikTok users posted videos of their cats going crazy for it.

Persons: randos, TikTok, you’ve, Sydney Sweeney, Glen Powell, ”, “ Wonka, Barbie, “ Oppenheimer, —, goofing, cavorting, Sue Fleishman, Z’s Walter Cronkite, Spehar, Donald J, Trump, he’s, Caitlin Clark’s, Joe Biden, Justin Bieber, Abbie Richards, Richards, Britney Spears, Taylor Swift, Olivia Rodrigo, Lil Nas X, Fleetwood Mac, Rodrigo, Billie Eilish, Drake, Swift, ByteDance, can’t, Mark Warner, hasn’t, Al, ear on, Li Organizations: Fleetwood Mac, Facebook, Sony, Universal, Warner Bros, White, Pew Research Center, YouTube, The New York Times, Kansas City Chiefs, Media, Colgate, Universal Music Group, ByteDance, Intelligence Committee, e Locations: United States, Beijing, Biden’s, TikTok, Singapore, View, Calif, China, American

☆ Mark Cuban offered $400,000 to a 'Shark Tank' startup he initially rejected—all because of his 2 daughters and wife
▼ + stars: | 2023-03-06 | by ( Megan Sauer | ) www.cnbc.com time to read: +3 min

Mark Cuban typically only invests in companies if he can see himself — or his NBA team, the Dallas Mavericks — using their products. On Friday's episode of ABC's "Shark Tank," he made an exception on behalf of his two daughters and his wife, making a $400,000 investment deal with San Francisco-based makeup company Youthforia. Robert Herjavec said he didn't understand what made the product unique, and Lori Greiner said she didn't use oil-based makeup. That's when Cuban came back in, saying he'd offer $400,000 for 10% without a royalty deal, because his daughters and wife would "understand" the product. O'Leary, growing frustrated, said he'd give $400,000 for 7.5%, but wanted a 75-cent royalty until he made $1 million.

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